Oprah's Branding Advice for Accountants

Were you at QB Connect this past week? Wasn't it a blast?! I love any excuse to drink, dance, chat with fabulous people...

Oh, and hear Oprah speak. Because that's no big deal. 

Oprah began her speech by talking about what it means to have a "brand". With a net worth well over $1 billion, a reputation as being a media mogul and journalists constantly analyzing the "Oprah effect"  and "Oprah's golden touch", Oprah has arguably the strongest, most well-known brand in the world.

However, she revealed during her speech, that she resisted being called a brand for a long time. "I'm just a human and I'm just being me", was her quip response to people that were eager to hear her secret, scientific methodology for building a brand. 

It wasn't until I met a woman who said that my show inspired her to not hit her children, Oprah said during her speech at QB Connect, that I accepted the fact that I had a brand. And what is a brand to Oprah?

According to Oprah, a brand means consistency. And it is is developed over time when others learn that they can trust you and your perspective.

Combining this with her previous statements, we now all have the secret, super scientific methodology for building our brand. It's to be yourself, consistently. What a concept. May the heavens open and the angels sing. We all now have permission to BE OURSELVES.

The simplicity behind this concept is literally breathtaking.You can exhale and just be you, love.

And yes, that means you too. The accountant, financial professional, tax guru, that feels that you have to it all together and know all of the answers. Guess what, you can chill out.

If you hate doing taxes for clients, then do not do them. There's a million other things you can do and hundreds of tax professionals that you can outsource the work to.

If you like to wear pink ties to your shareholders' meeting, go right on ahead. 

If you hate details as much as your clients do (hand-raised and shout-out to Greg Kyte for sharing this about himself on the Thriveal podcast) that's cool too. In fact, it's endearing. Now, hire someone that does like the details or become a comedian for CPAs.

If you find accounting boring, but you love cloud technology and how it is shaping the profession- great! Shout it from the rooftops. Team up with a firm that provides accounting services and focus your practice on integrations. Or start a blog. Plan and host a conference. Because that works too.

If you would rather have a TV show and teach accounting, then actually having clients (God bless their needy souls)- FABULOUS. Change your website to state "not accepting clients at this time" and go become a star.

When it comes to marketing yourself as a financial professional, the one task that you need to do is figure out who you are.

No one is going to do it for you. And if you want to thrive, financially and as a human being, you will have to take this step. Otherwise, you will be stuck doing something that you hate and bringing toxic energy to everyone around you.

Now, I want to hear from you. Who are you? Leave a comment below.

P.S. This is kind of a deep question. Here are some additional resources to help you peel back those layers to reveal your beautiful soul.

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About Danetha Doe: Danetha is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.