The #1 Marketing Skill You Need That No One Can Teach You

One of the biggest questions I get asked from accountants, is  "how do I get good at marketing?" 

It's usually followed up with, which social media account should I use? How do I become more strategic? How do I grow my following? What should I write or talk about?

All of this I cover in my VIP Strategy Days. And it's all very important pieces of marketing.

But, the biggest skill you need is something that no one can teach you.


The definition of empathy is the ability to understand and share the feelings of another. 

The key to marketing is putting yourself in the other person's shoes. People need to see themselves in your words, images, and message. At the end of the day, we all yearn to feel seen, heard and appreciated.


How do you develop empathy?

There are three key steps:

  1. Focus on asking questions. Most people spend a lot of time talking about themselves or worrying about saying the right thing. By asking questions, you allow the other person to shine and you take the pressure off of yourself to be "perfect".
  2. Attend events that you know nothing about. As accountants, it is easy to fall into the trap of attending functions where we know everyone or, at the very least, know everything about the topic being discussed. When you push yourself out of your comfort zone, you will start to develop your ability to ask meaningful questions. You can click here to check out my recent post about stepping out of your comfort zone!
  3. Practice acts of self-love. As the saying goes, you can't give what you don't have. If you are hard on yourself or do not take the time to understand your values, then it will be impossible for you to understand others.

When it comes to getting clarity on your values, check out this lovely post from Jennifer Hetherington- the Senior Vice President of Marketing & Global for TSheets. Her heart and soul truly comes through in her writing and her message is something that we all need to hear. 

Now I want to hear from you! How do you go about developing your ability to empathize with others?

Leave a comment below!

About Danetha: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

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Danetha Doe