Episode 13: The step by step process for developing your niche expertise
In this episode, David Leary, shares the exact steps you need to take to determine your niche, and how to use your blog and social media to become the go-to expert for businesses within your vertical.
David Leary is a Small Business Ecosystem Evangelist at Intuit and an innovative force in the small business accounting world. His business sense, vast technical knowledge and domain expertise have helped bridge the gap between developers, small business owners and accountants.
In 2015, David was named by Accounting Today as a "One to Watch" in their Top 100 Most Influential People issue.
Resources mentioned in this episode:
- David Leary's presentation on developing your niche
- Chris Farmand, accountant for the brewery industry
- Ron Baker and Ed Kless for tips on how to use value-based pricing for your services
- Connect with David on Twitter and visit his website
Head on over to iTunes to listen to David's interview.