Episode 10: The keys to building your reputation with Angie Grissom

In this episode, you will learn the keys to building a successful reputation, offline and online, as a young accounting professional.

Angie Grissom, President of The Rainmaker Companies and regularly named one of the top 100 most influential people within the accounting industry, shares insights on why building your brand is key to building your book of business.

Resources mentioned:

Head on over to iTunes to listen to Angie's interview.

 

 

 

Episode 9: Become the go-to cannabis accounting expert

In this week's interview on the Future of Accounting podcast, I chat with Ben Curren about the cannabis industry.

Ben, a former engineer for Intuit, went on to build Outright and sell it to GoDaddy. He is now the founder and CEO of Green Bits.

Green Bits is a point of sale, inventory management and compliance system designed for the cannabis industry.

The cannabis industry is the fastest growing industry within the United States and generating hundreds of millions of dollars in tax revenue for various states.

In this episode, you will learn specific tax codes that relate to the cannabis industry and key marketing strategies to help you become the go-to accountant within this vertical.

Resources mentioned:

  1. The ArcView Report- annual reports for the cannabis industry
  2. IRS Code 280E
  3. Green Bits- point of sale, inventory management and compliance system designed for the cannabis industry

Head on over to iTunes to listen to Ben's interview.

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Episode 8: Learn how to land a consulting gig at the Big 4 with Scott Nelson

In this week's interview on the Future of Accounting podcast, I chat with Scott Nelson about his career path from the State of California to the Big 4 to launching his own software startup.

After working in the Department of Commerce creating business incentive programs to attract companies to California, Scott went on to help KPMG and EY build out their business Incentives divisions on the West Coast. One of his biggest clients was Amazon, helping them go from two distribution centers to the massive global presence they are today!

He is now the founder of BIGcontrols, a software that helps companies, investors and CPA firms gain visibility into a company's tax credits and incentives programs.

In this episode, you will learn the importance of "cutting your teeth" in various industries in order to increase your value as a consultant and the exact steps you need to take in order to land a consulting role at a large accounting firm.

If you have a passion for site selection, regulation technology (RegTech), and business incentives, this is the episode for you!

Resources mentioned in this episode:

Click here to listen to Scott's interview

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The importance of soft skills with Jennifer Cantero

In this episode, Jennifer Cantero shares her tips on how to become a senior manager and partner within a large firm. As head of marketing for Sensiba San Fillipo, the fastest growing firm in Silicon Valley based firm, she mentors her millennial staff on professional and career development skills.

Resources mentioned in the episode:

Click here to listen to Jennifer's interview

Opportunities for startups with Greg LaFollette and Mark Brooks

In this episode, Greg LaFollette, Strategic Advisor for CPA.com, and Mark Brooks, Senior Innovation Manager for the AICPA, share information about the new startup accelerator the Association. This episode is perfect for all of you entrepreneurs who have a technology or business idea that would help improve the accounting profession.

To learn more about the startup accelerator program, click here or email Mark at  mark.brooks@aicpa-cima.com and Greg at  greg.lafollette@hq.cpa.com. Applications are due October 5.

Click here to listen to Greg and Mark's interview

Serving the Latino Business Community with Arthur Garcia

In this episode, Arthur Garcia, the Director of US Sales for Xero, shares insights on how accountants can grow a successful practice by serving the Latino business community. The Latino business community is the fastest growing community of any business sector. 

Resources Arthur mentions:

  • Latino Tax Pro- the #1 tax conference for accountants serving the Latino business community
  • ATAX- bookkeeping and accounting services, dedicated to supporting Latino businesses
  • Latino Branding Power- data to demonstrate the power of the growing Latino business sector
  • Ice-Cream, Tacos and Accounting- a fun read about Arthur's upbringing in a family of entrepreneurs

Click here to listen to Arthur's interview

 

 

Business, Balance and Bliss with Amy Vetter

In this episode, we learn from Amy Vetter. Amy shares her tips on how to climb the corporate ladder without burning yourself out. Amy became partner at an accounting firm at the age of 32. And now owns a yoga studio, is the Chief Relationship Officer for Xero, a sought-after speaker on work-life harmony and author of Business, Balance and Bliss.

Resources Amy mentions in this episode:

Click here to listen to Amy's interview

Finding your moment of clarity with Jennifer Hetherington

In this episode, we learn from Jen Hetherington. As the Senior Vice President of Marketing & Global for TSheets, she shares insights on how to balance a busy work schedule with being a devoted mom. And how one hike completely changed her approach to life.

Resources Jen mentions in this episode:

Click here to listen to Jen's interview.

Interview with Saul Colt and his tips on marketing with a limited budget

In this week's interview, I sat down with the fabulous Saul Colt. Saul is the reason why we all know ZipCar.

A branding and marketing genius, he has worked with Xero and Freshbooks to create unique experiences to engage their community.

Check out Saul's insights on how to market yourself on a limited budget.

To connect with Saul, visit saulcolt.com and @saulcolt on Twitter

For more marketing and branding tips on how to build your dream practice, be sure to click here to sign up for our newsletter.

About the host: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

Interview with Yoseph West, Head of Marketing at Hubdoc

We are so excited to share our insightful interview with Hubdoc's head of marketing, Yoseph West. 

In case you didn't already hear the news, Hubdoc recently raised $4.85M in seed funding in order to scale their growth in North America, Australia and the United Kingdom. Hubdoc is a cloud accounting application that automates financial document collection and processing, and has quickly grown a raving fanbase of tech savvy accountants.

A big piece of their success has been their dedication to developing a fun-loving, quirky brand. Under Yoseph West's marketing leadership, the Hubdoc application is a favorite at accounting conferences across the nation.

The founder of Vuru, which was acquired by Wave Accounting after scaling to 70,000+ users with zero marketing spend, Yoseph has a keen eye for data analytics and developing an exceptionally effective marketing plan.

Click the link below to check out our interview with Yoseph to gain insights on how you can develop a marketing strategy for your practice.

You can connect with Yoseph West on Twitter @ycwest. To learn more about Hubdoc and the content they are producing for accountants about all things marketing, visit here.

For more marketing and branding tips on how to build your dream practice, be sure to click here to sign up for our newsletter.

Interview with Chris Hooper, the Accounting Futurist

Chris Hooper is THE person to know if you want to stay on top of the trends within the accounting industry. Known as the accounting futurist, Chris is quickly becoming a sought-after speaker for accounting conferences.

As the CEO of Accodex, which is based in Australia, he and his team have built a platform to support freelance accountants to build flexible, location-independent practices.

Check out our interview with Chris as he shares how to balance building a personal brand and marketing your business on a global scale.

You can connect with Chris on Twitter @chrishooper87 and click here to learn more about Accodex.

For more marketing and branding tips on how to build your dream practice, be sure to click here to sign up for our newsletter.

Interview with Brooke Roberts, the Global Vice President of Marketing for Profit See

Brooke Roberts is the mastermind powerhouse behind Profit See's explosion into the accounting industry. Under her leadership, the company has expanded their presence from their headquarters in Minnesota to the UK and most recently, Australia.

In this interview, Brooke shares the importance of understanding your WHY in order to effectively market your practice.

You can connect with Brooke on Twitter @BrookeHRob.  To learn more about ProfitSee and their academy for accountants, visit www.myprofitsee.com

For more marketing and branding tips on how to build your dream practice, be sure to click here to sign up for our newsletter.

Interview with Heather Smith aka the Mary Poppins of the accounting industry

Branding for Accountants caught up with the "Mary Poppins of the accounting industry", Heather Smith. 

Heather Smith hosts the popular Cloud Stories podcast and is an online community correspondent for the local ABC Radio in Australia. Considered a thought leader within the accounting industry, she contributes content to various companies within the cloud eco-system including Receipt Bank

You can find out more about Heather on heathersmithsmallbusiness.com and be sure to connect with her on Twitter @heathersmithau.

For more marketing and branding tips on how to build your dream practice, be sure to click here to sign up for our newsletter.

 

Future of Money Series: Interview with Gale Crosley

In this interview, I sat down with Gale Crosley, CPA, CGMA. Gale Crosley was selected one of the 10 Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST for the eleventh consecutive year, and one of the Top 100 Most Influential People in Accounting by Accounting Today for the ninth consecutive year. 

 

The Future of Money series was completed in collaboration with and sponsored by Libra, a universal control, compliance and reporting solution for distributed ledger technology.

About Danetha: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

For more insider tips from accounting thought leaders, join our weekly newsletter.

Future of Money Series: Interview with Ryan Lazanis

In this interview, I sat down with Ryan Lazanis, CPA, CA, the CEO of Xen Accounting. With a heavy interest in business models that disrupt traditional industries & after spending many years in public practice, Ryan created Xen Accounting in 2013, a 100% online professional accounting firm with the goal of providing easy, automated & paperless online accounting services to small businesses across Canada.
 

 

The Future of Money series was completed in collaboration with and sponsored by Libra, a universal control, compliance and reporting solution for distributed ledger technology.

About Danetha: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

For more insider tips from accounting thought leaders, join our weekly newsletter.

Future of Money Series: Interview with Tom Hood

In this interview, I sat down with Tom Hood, CPA, CITP, CGMA.  Tom is the President and CEO of the Maryland Association of CPAs. Listed as the #2 most influential person in the accounting profession, he was also named to the CPA Practice Advisor Accounting Hall of Fame in 2015.

The Future of Money series was completed in collaboration with and sponsored by Libra, a universal control, compliance and reporting solution for distributed ledger technology.

About Danetha: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

For more insider tips from accounting thought leaders, join our weekly newsletter.

Future of Money Series: Interview with David Barrett

In this interview, I sat down David Barrett, the CEO of Expensify. Since 2008, David and Expensify have been making the world a better place, one expense report at a time. Expensify was recently named one of the Most Innovative Companies in 2015 by FastCompany.

The Future of Money series was completed in collaboration with and sponsored by Libra, a universal control, compliance and reporting solution for distributed ledger technology.

About Danetha: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

For more insider tips from accounting thought leaders, join our weekly newsletter.

Future of Money Series: Interview with Ron Baker

In this interview, I sat down with Ron Baker.  Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy.

He is an frequent speaker, writer, and educator for programs around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them.

 

The Future of Money series was completed in collaboration with and sponsored by Libra, a universal control, compliance and reporting solution for distributed ledger technology.

About Danetha: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

For more insider tips from accounting thought leaders, join our weekly newsletter.

 

Future of Money Series: Interview with Gary Boomer

In this interview, I sat down with Gary Boomer to chat about the impact digital currency will have on the accounting profession. Gary is the CEO of Boomer Consulting, Inc. For over a decade, he has been named by Accounting Today as one of the 100 Most Influential People in Accounting and is the past president of the Kansas Society of CPAs.

 

For over a decade, he has been named by Accounting Today as one of the 100 Most Influential People in Accounting and is the past president of the Kansas Society of CPAs. The Future of Money series was completed in collaboration with and sponsored by Libra, a universal control, compliance and reporting solution for distributed ledger technology.

About Danetha: Danetha Doe is a millennial thought leader in the accounting industry. Named a "next-generation accountant" and one of the top 40 under 40 accounting professionals, she is an international speaker and leads business development trainings for accounting firms.

For more insider tips from accounting thought leaders, join our weekly newsletter